Dynamic pricing: airlines and hotels use it to fill seats and beds, but why not wineries? Dynamic pricing lowers the price you pay by reducing sales costs for us.

So here’s how it works: the price goes up or down with demandIf the price is higher than you like then name your price and you’ll receive a token if it drops to your desired price. The token works for 24 hours and as long as inventory holds out, you may want to wait and submit an even lower price.

Once the wine sells out, if you paid more than the average you will receive a coupon for the difference. For example, if you bought 6 bottles at $40 and the average price ends up being $30, you will get a coupon for $60.

Did you pay less than the average? Well good for you!